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"You go into a spot that has 150 people and hope that five of those guys talk to you.

The reality is, only one of them will, and the other four that you thought were cool are not going to approach, because that dude already did.

People Media is owned by Match.com, an operating company of IAC.

announced on July 7, 2009, the acquisition of People Media from American Capital Ltd for million in cash.

The site had 410,000 African-American visitors during June 2011, they say.

African Americans also made up 12 percent of the audience, Black People Meet's parent site.

Additionally, and perhaps most importantly, Black People Meet offers the biggest black singles niche online, making it a standout choice for those looking for a relationship.

A recent study found that black people of all ages were 10 times more likely to initiate contact with white people than other black people.This coupled the leading company in the targeted dating space, People Media, with the leading company in the general dating space, Prior to Match.com's acquisition, People Media was the top performing company in American Capital's portfolio.A recent article in the claims that African-American singles are abandoning traditional approaches to dating and orchestrating matches on Twitter and Facebook instead.With the odds of being married as unfavorable as they are -- the U. Census says African Americans are the ethnic group least likely to marry; an wouldn't make it down the aisle" -- perhaps online dating is the place to turn the tables around. The site he helped relaunch, Black People Meet.com, is the number one personals site among African Americans, according to Nielsen.

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